Leadership

My leadership style is based on aligning strategic vision with data-driven execution, fostering high-performance collaborative environments. I have led multidisciplinary teams in sectors such as foreign trade, finance, market intelligence, and public policy, integrating technical specialists, analysts, decision-makers, and institutional stakeholders.

I adapt to circumstances, applying tools, language, and methodologies according to the environment (business, government, academic, or international), always maintaining a focus on measurable results, innovation, and evidence-based decision-making.

Example:: I have led high-impact national projects, such as publications in the DOF (Official Gazette of the Federation of Foreign Trade), which are still present after 15 years, negotiation strategies, the development of indicators and KPIs with Power BI and Python, and partnerships with stakeholders such as INEGI, ANAM, and the Ministry of Economy. I have also served as a thought leader in international forums, addressing key issues such as export competitiveness, digital transformation, and global expansion.

Data Analysis

I am proficient in tools such as SQL, Python, SPSS, and Power BI, which allow me to process large volumes of information, identify market behavior patterns, and anticipate key scenarios. These skills have been essential in proposing export strategies, assessing commercial risks, and improving the operational performance of companies in sectors such as textiles, mortgages, and agribusiness.

Example: I have used public and private databases to map business opportunities and propose paths for growth, internationalization, and new business development.

Business, Financial, and Statistical Management

My training as an actuary and specialist in financial and statistical models has allowed me to design strategies that optimize organizational profitability, assessing risks and supporting key decisions with quantitative models. I have applied this knowledge in market analysis, business plan development, and organizational performance evaluation.

Example: In the mortgage sector, I developed models that helped improve the company's operating profitability by identifying critical points in the cost structure and proposing strategic adjustments.

Marketing and Communications

I have a natural ability to communicate complex ideas clearly, which has allowed me to play a key role in commercial promotion, brand development, and strategic communications. I have led campaigns, participated in neuromarketing studies, and crafted institutional narratives for local and international audiences.

This skill has allowed me to participate in various forums as a speaker, having a presence and creating awareness of the points I have had to present.

Example: As a partner at Ecoimágenes, I led integrated marketing strategies, designing campaigns that combined consumer analysis, digital segmentation, and creative execution for various brands and state governments.